This evening Nicolai’s phone lit up with messages from friends across the country who reported they had seen him in a television commercial for Powerade. The family has been under a non-disclosure agreement for several months and I have not been able to talk about the details of this project until now. The clip here is part of a broader TV and internet-based marketing campaign centered on the World Cup. To be on the safe side, I will not reveal anything else except to say that we have seen additional spots that feature Nicolai and will post them on the blog as soon as they air.