At work today I needed to create a photograph that will be used in a media campaign by one of our bike frame partners. The goal was to convey a sense of motion while still featuring the brand identity of the product.  There is a standard technique for doing this.  You set a relatively low shutter speed and pan with the action so that the background is blurred and the subject is in focus.  Easier said than done was my takeaway after the exercise.  It took over a hundred shots to get the one above and I am not really all that pleased with it.  Next time I will use a tripod with a panning head, and a lens with a larger aperture and spend more time scouting a better background.  Live and learn.