On Monday’s, Wednesday’s and Friday’s lunch is catered at work.  On Tuesday’s and Thursday’s I have to head out for food. Today, while on that mission, I passed by this sign which I found disturbing for reasons you might not expect.  I eat chicken all the time.  Those chickens must first be rendered lifeless.  The more recently dispatched the less need for preservation.  So far so good.  What bothered me was the grammar and design of the sign.  “Live Poultry” seems redundant.  Is there a need, in this case, to distinguish between “Dead Poultry” given the premise of the business?  Why “Fresh Killed” rather than “Freshly Killed.”  Why the need for 4 different fonts, one of which features knife like elements.  As I passed the establishment, I was fully expecting to see and hear live caged chickens and a pool of blood beneath a nearby chopping block.  Instead, I found traditionally packaged chicken in a supermarket style refrigerated display case.  Apparently these chickens were Fresh Killed elsewhere.